July 23, 2006

SWISS MEATS WINS FOUR NATIONAL TITLES

The state of Missouri fared well at the 67^th American Association of Meat Processors Annual Convention and Meats Judging Competition held July 13-16^th at the Town & Country Resort in San Diego, CA. Swiss Meat & Sausage Company alone brought home to Missouri four National Grand Champion honors! Mike Sloan and his wife Lynette along with their grandson attended the four day event which included daily seminars, panel discussions that highlight the meat industry needs, marketing ideas, question and answer sessions and of course a display from national suppliers of the latest in equipment and services available to the meat industry.

The convention, sponsored annually by AAMP, is a 1600 member trade association representing the medium-sized and smaller independent businesses in the meat industry. One of the major events that takes place during this annual convention is a very prestigious meats judging competition in which members from across the nation via for top honors. This year boasted over 500 entries in

20 categories. The four highest scoring products in each category gain the title of National Grand Champion, Reserve Grand Champion, Champion, and Reserve Champion. Receiving any one of the four is an honor for a meat processor.

The meat products are judged on taste, aroma, appearance, workmanship, and marketability and can earn a total of 1000 points. A panel of 16 judges, many of whom are meat scientists and meat processors, analyzes them.

Mike Sloan of Swiss Meats selected just five out of the more than seventy-five products they currently produce to make the journey with him to San Diego.

He sat in awe at the awards ceremony as not just once or twice, but four times the announcement was made heralding Swiss Meat & Sausage Co. with a National Grand Champion product!

The National Grand Champion winners that Swiss Meat & Sausage brought back to Swiss, MO are Hickory Smoked Sugar Cured Bacon, German Braunschweiger, Pit Smoked Beef Brisket and German Bologna. One judge made the comment that this German Bologna “was the best piece of workmanship he had ever seen!” The Beef Brisket won in the most innovative beef product. This award, sponsored by the National Beef council carries a monetary reward, while all the other products receive only a plaque and a boastful title!

Visit the store at Swiss Meat & Sausage Co., they have samples available each and every day. You can judge for yourself. Can you pick just one winning product?

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